Acquisition Performance & Media Strategy
Turn media investment into measurable growth.
White Hills Consulting helps acquisition-focused brands connect TV, radio, CTV and streaming audio investment to customer acquisition, revenue and lifetime value.
Where should your next media dollar go?
We connect media delivery, response, customer acquisition and customer value to identify what is truly creating profitable growth.
Measurement Framework
Traditional media attribution and acquisition strategy built around business outcomes—not impressions alone.
Consulting Services
Connect media performance to customer economics.
White Hills combines media analysis, attribution, funnel diagnostics and customer value to improve how acquisition budgets are measured and allocated.
Flagship Engagement
30-Day Acquisition Performance Audit
Identify where the business is acquiring profitable customers, where media or funnel performance is leaking, and what should change over the next 90 days.
Measurement Audit
Review media, analytics, CRM, order and attribution data.
Acquisition Economics
Establish CAC, CPA, ROAS, AOV, margin, payback and LTV.
Media & Funnel Analysis
Find performance drivers, inefficiencies and conversion leakage.
90-Day Action Plan
Prioritize what to keep, increase, test, reduce and eliminate.
Attribution Approach
Practical attribution for channels that are not perfectly trackable.
Traditional media attribution should not pretend every customer can be traced to a single spot. White Hills combines direct-response signals, behavioral lift, controlled tests and customer economics to improve the confidence behind investment decisions.
Direct Response Signals
Promo codes, vanity URLs, dedicated landing pages, phone tracking and source-specific response paths.
Behavioral Response Lift
Traffic spikes, branded search, call volume, conversion patterns and time-based response.
Incrementality
Geo tests, holdouts, media-weight changes and controlled experiments.
Customer Value
AOV, contribution, repeat purchase, retention and LTV by acquisition source.
Ongoing Engagement
Performance Advisory
Senior acquisition strategy for brands that want continuous performance review, better testing discipline and more confident media allocation.
Monthly performance review — Media + acquisition economics
Executive scorecard — Trends, risks and opportunities
Testing roadmap — Prioritized experiments
Agency oversight — Independent analytical perspective
Budget recommendations — Where the next dollar should go
Who We Work With
Acquisition-focused brands with meaningful media investment.
White Hills is built for organizations that invest in offline and emerging media, care deeply about profitable customer acquisition, and need a stronger bridge between media delivery and business outcomes.
Questions
Frequently asked questions
Ready to connect media to outcomes?
Tell us about your acquisition program and we'll review where White Hills may be able to help.