Acquisition Performance Audit
Find where acquisition dollars are working—and what should change next.
The White Hills Acquisition Performance Audit is a focused assessment of media, attribution, customer economics and funnel performance designed to produce an actionable 90-day optimization roadmap.
Four-Phase Engagement
Phase 01: Measurement and data audit
The engagement starts by mapping the data that currently exists and identifying which conclusions can be measured with high confidence, which require modeling or testing, and where important measurement gaps remain.
Phase 02: Acquisition economics
White Hills establishes the economic baseline for customer acquisition so every recommendation can be evaluated against the same business outcomes.
Phase 03: Media and funnel analysis
The audit separates media problems from funnel problems. Strong media can look inefficient when landing pages, offers, sales processes or checkout conversion are weak. Conversely, a strong funnel cannot rescue media that is consistently attracting low-value customers.
Phase 04: 90-day optimization roadmap
The final deliverable prioritizes a manageable number of decisions rather than overwhelming the organization with observations. Recommendations are organized around what to keep, increase, test, reduce and eliminate.
Deliverables