Funnel & ROAS Optimization
Improve ROAS by fixing the full acquisition funnel.
White Hills Consulting helps brands determine whether weak media economics are caused by the media itself, the conversion funnel, the offer or the quality and value of customers being acquired.
ROAS is an outcome, not a diagnosis
A weak ROAS number does not explain why performance is weak. The underlying issue may be expensive media, low response, poor landing-page conversion, weak close rates, low AOV, margin pressure or low repeat behavior. White Hills breaks the metric into its component drivers.
Funnel Analysis
Analyze the funnel from response to value
Prioritize changes by financial impact
Not every conversion-rate improvement matters equally. White Hills prioritizes opportunities based on the amount of spend affected, the size of the performance gap and the potential impact on CAC, ROAS, AOV, contribution and LTV.
Build a measurable testing roadmap
Testing can include landing pages, offers, bundles, upsells, calls to action, creative, media placements and market-level changes. Each test should have a clear hypothesis, success metric and decision rule before it launches.