White Hills Consulting

CTV & Streaming Audio

Measure CTV and streaming audio against acquisition economics.

White Hills Consulting helps acquisition-focused brands connect connected TV and streaming audio investment to measurable response, customer acquisition and customer value.

Bridge platform reporting and customer outcomes

CTV and streaming audio platforms provide delivery and audience data, but those metrics do not automatically answer whether the investment is producing profitable customers. White Hills connects media reporting to acquisition data so budget decisions can be made on business outcomes.

Performance Analysis

Key performance questions

Which publishers, inventory sources or audiences create efficient new customers?
Where is frequency adding value versus waste?
How do CTV and audio compare with linear TV, radio and other acquisition channels?
Which creative and offers improve response and downstream value?
Does increased media weight produce incremental customer growth?

Attribution and incrementality

Where deterministic attribution is incomplete, White Hills uses a layered approach that can include platform data, site and call response, branded search, market-level comparisons, time-based lift and controlled tests.

Optimize for customer quality, not only response

A channel can produce inexpensive conversions while generating weak AOV, poor repeat behavior or low contribution. White Hills evaluates both acquisition efficiency and the value of the customers being acquired.

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