TV & Radio Attribution
TV and radio attribution built around customer acquisition.
White Hills Consulting helps brands move beyond reach, impressions and spot delivery to understand how linear TV and radio contribute to response, new customers, revenue and long-term value.
Measure traditional media without false precision
TV and radio often influence customers across multiple touchpoints, which makes last-click attribution incomplete. A practical measurement system uses several signals together to estimate impact and guide better decisions.
White Hills evaluates direct-response signals, response lift around media activity, market-level differences, creative and offer performance, and the downstream value of acquired customers.
Scope of Analysis
What can be analyzed
From media delivery to business outcomes
The objective is not simply to identify which placements generated activity. The objective is to determine which parts of the media plan generate customers with acceptable economics and where incremental dollars are most likely to produce profitable growth.
Independent media performance perspective
White Hills is designed to complement internal teams and media agencies by providing an independent acquisition-performance view. The analysis can challenge assumptions, identify underperforming inventory and make budget conversations more accountable to customer economics.